![]() ![]() Yards will also tie in their ongoing commitment to the local community with the bet. ![]() Now, after once again opening a new facility, we are hoping some of that Yards good luck will rub off on our high-flying NFC champs. ![]() “The last time we moved our brewery, the Phillies won the World Series, and we handed out free Philly Pale Ale to fans celebrating in the streets. “To our friends at Harpoon: Get ready to wear some Green, a very dynamic and blue-collar kind of color – and it looks great on everyone, from casual fans to pretty boy quarterbacks,” says Founder and Brewmaster Tom Kehoe, a longtime Eagles season ticket holder. In addition to earning supreme bragging rights for eternity, the losing brewery will have to pour the winning brewery’s beer in their taproom for an entire day and their staff will be required to wear the opponent’s gear. Yards placed a hometown wager on the outcome of the Patriots-Eagles game with Boston-based Harpoon Brewery. On Sunday, February 4 at 6:30 p.m., the Eagles will face off against the New England Patriots. Yards Brewing Company has long considered themselves to be “Philadelphia’s Brewery,” and they plan to back up that moniker as Philly prepares itself for their third trip to the Super Bowl. Harpoon IPA is super refreshing after a big win. You're on!! you guys are gonna look great in Harpoon red! Let's step it up…we win, you pour our beer. Just as you would expect, it all started on We've got 5 rings that make us feel real good about our chances. As if the game wasn’t going to be fun enough already, breweries in the teams’ hometowns are placing a little bet on the big game. As a lifelong Eagles fan, I hope the Birds give the Patriots the thrashing of their lives. The Philadelphia Eagles and New England Patriots are going to clash in a David and Goliath showdown, which will hopefully be a game for the ages. The messages, “Employee Owned,” and “New England’s Original IPA,” flanking the iconic letter “H” diamond, a subtle harpoon silhouette within the “P” of the Harpoon logo, and new lettering for the IPA were all added to make the bold design feel nuanced and crafted.Super Bowl LII is barreling toward Minneapolis. The distinctive Harpoon diamond takes the central location on pack, dynamically framing the brewery illustrations and also serving as a robust wayfinding device at shelf.” says Executive Creative Director Steve Dunphy, Chase Design Group.Īfter adjusting the label hierarchy, the Chase team then focused on the details of the design. As one of the very first craft beers in New England, it felt only right to celebrate both the original South Boston and the Windsor, Vermont breweries on pack. “Harpoon IPA had built up a unique set of iconic assets, but this set of tools failed to fully relay their incredibly unique brand narrative in the crowded craft cooler. Chase carefully evolved key brand equities including the vibrant blue background, orange accents, and the Harpoon logo while adding new illustrative elements to the pack. This proud heritage of Harpoon as the original IPA of New England needed to be expressed through its packaging. Its employee-owned breweries located in Boston, MA and Windsor, VT, focus on community involvement and a passion for charity. The Chase design team began by digging into what separates Harpoon from the competition. They turned to creative agency, Chase Design Group, to help communicate the brand’s personality, and express its values with breakthrough design. Harpoon Brewery decided it was time for a redesign that would help it stand out in the category and tell its unique story. As a result, it became harder for Harpoon to distinguish itself and grab the attention of new consumers. Throughout the years the craft beer category ballooned with new offerings and specifically new IPAs. At its onset, Harpoon IPA – New England’s original IPA – was one of only a handful of craft beers brewed on the east coast and it quickly became a bestseller known for its “easy-drinking” flavor profile. ![]() Since the original launch of Harpoon IPA in 1993, the craft beer aisle has grown exponentially. ![]()
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